The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Sporty, cool, safe and classy, sprinkled with a fresh design and the latest in connectivity, a proper BMW with a strong character.
PERFORMANCE Cutting-edge chassis system and innovative technologies, plus the integration of all key driving dynamics components and control systems, instill the BMW 1 Series with an increase in agility.
TECHNOLOGY There is now greater scope for personalizing the layout of the central Control Display, which is optimized for touch control but can also be specified with optional gesture control.
EXTERIOR The BMW 1 Series has evolved to a more expressive look and feel, and with this comes a new flowing silhouette that is complemented by a reimagined Hofmeister kink. Giving this athletic look a more refined touch are optional extras such as new 19-inch M Alloy wheels, a wide range of metallic paints including Storm Bay and Misano Blue.
INTERIOR More light in the interior and therefore a greater sense of space compared with the sunroof-equipped predecessor model are the benefits provided by the panoramic roof available as an option.
SMARTPHONE INTEGRATION Thanks to Apple Car Play® Preparation you now can connect your smartphone to your BMW wireless. Enjoy access to your content through the Central Information Display, the instrument cluster and the optional Head-up Display.
The BMW 1 Series has arrived to attract all the admiring glances. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance.
The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness. Efficient engines, the front-wheel drive now premiering in the BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility, while innovative technologies and driver assistance systems ensure that you always reach your destination safely and comfortably.
THE SPORTY EXTERIOR AND INTERIOR DESIGN OF THE BMW 1 SERIES.
Authority that is instantly recognizable: the design of the BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear.
The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimized equipment features and its systematically implemented driver-orientation.
DESIGN. High-quality equipment features for the exterior and interior of the BMW 1 Series.Explore the sporty design options of the BMW 1 Series model with Sport Line. With the high-quality equipment options for exterior and interior, you can design your vehicle entirely to match your taste and personal preference.
DRIVER ASSISTANCE AND CONNECTIVITY.Intelligent technologies and driver assistance systems in the BMW 1 Series.Operate the on-board computer by gesture control, have your vehicle move into its parking space independently or ask the intelligent voice assistant for the next filling station. The BMW 1 Series offers you a large number of helpful functions, digital services and driver assistance systems – for a maximum of comfort and safety.